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  One Year of AETERNUM: The Journey of Building an Indian Fashion Brand from the Ground Up

  October 22, 2026 · RESURGE LIFESTYLE PVT. LTD.

  One year. Countless decisions. Lessons we could not have learned any other way. And a brand that became far more personal than we ever expected....

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  AETERNUM Crosses 10,000+ Articles Sold: A Milestone Worth Celebrating

  September 10, 2026 · RESURGE LIFESTYLE PVT. LTD.

  Some milestones are measured in numbers. Others are measured in the people behind them. For AETERNUM, 10,000+ articles sold represents both. What began as an...

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  AI Virtual Try-On for Online Shopping: How Virtual Fitting Rooms Work

  August 28, 2026 · RESURGE LIFESTYLE PVT. LTD.

  Buying clothes online has become remarkably convenient. You can discover a shirt from your phone, compare colours, read the fabric composition, check the size chart...

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  Best Shirt Fabrics for Men: Cotton, Linen, Oxford, Blends & More — Which One Should You Choose?

  August 19, 2026 · RESURGE LIFESTYLE PVT. LTD.

  If you are buying a men's shirt, the fabric is one of the first things you should understand. Not because one fabric is automatically better...

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  How to Choose a Premium Men's Shirt: 10 Things to Look For Before You Buy

  August 19, 2026 · RESURGE LIFESTYLE PVT. LTD.

  Buying a men's shirt should be simple. Choose a colour you like, select your size, pay and wear it. But if you've ever bought a...

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  Best Raksha Bandhan Gifts for Brother: Thoughtful Gift Ideas He’ll Actually Use

  August 12, 2026 · RESURGE LIFESTYLE PVT. LTD.

  Finding the right Raksha Bandhan gift for your brother can be surprisingly difficult. You know him better than most people do, but that can sometimes...

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  AI in Fashion: How Virtual Try-On, Personal Styling and Colour Analysis Are Changing the Way We Shop

  August 12, 2026 · RESURGE LIFESTYLE PVT. LTD.

  Fashion has always been personal. What looks exceptional on one person may not feel right on another. A colour that works beautifully with one complexion...

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  For Choosing AETERNUM — A Customer Appreciation Event 13th July – 31st July

  July 14, 2026 · RESURGE LIFESTYLE PVT. LTD.

  Because of You There's a quiet moment before every first order. A pause. A decision. A leap of trust placed in a brand the customer...

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  For The Men Who Built Us: A Tribute to Unspoken Lessons and Timeless Style

  June 16, 2026 · RESURGE LIFESTYLE PVT. LTD.

  Some of the most important lessons in life were never spoken—they were demonstrated through consistency, responsibility, and quiet strength. From fathers and mentors to partners...

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  Beyond the Pause: Avantika’s Journey from Motherhood to Co-Founding AETERNUM

  April 20, 2026 · RESURGE LIFESTYLE PVT. LTD.

  Reinvention and the Art of the Start. A career break is not an ending—it’s a period of incubation. Read our Co-Founder Avantika’s story on transitioning...

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  The Art of the Pair: How to Build Your Wardrobe with the AETERNUM Double Up Event

  April 20, 2026 · RESURGE LIFESTYLE PVT. LTD.

  The Double Up Event: Choose any two shirts or polos, and the second is our gift to you. No codes, no complexity—just a more functional...

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  The Summer 2026 Trend Report: Why "Engineered" Oversized is the New Standard

  March 12, 2026 · RESURGE LIFESTYLE PVT. LTD.

  Discover the shift in Indian streetwear for Summer 2026. From the physics of 240 GSM French Terry to the rise of boxy silhouettes, learn how...