Privacy policy

Effective Date: 1st July, 2026

Last Updated: 1st July, 2026

At AETERNUM, your privacy is fundamental to the trust you place in us. Every interaction you have with our Website, products, services, and digital experiences is built upon our commitment to protecting your personal information with transparency, integrity, and responsible data practices.

As a premium lifestyle brand, we collect only the information reasonably necessary to provide our products and services, improve your shopping experience, personalise recommendations, fulfil legal and operational requirements, and continuously enhance the quality of our platform.

This Privacy Policy explains how AETERNUM, a brand owned and operated by RESURGE LIFESTYLE PRIVATE LIMITED, collects, uses, stores, processes, shares, protects, and otherwise handles your personal information whenever you interact with our Website, customer support channels, AI-powered services, Virtual Try-On experiences, social media platforms, marketing communications, or any other digital services operated by us.

We believe that transparency is essential to building long-term relationships. Accordingly, this Privacy Policy has been prepared to clearly explain what information we collect, why we collect it, how it is used, when it may be shared, how long it is retained, and the choices available to you regarding your personal information.

By accessing or using the AETERNUM Website, creating an account, placing an order, interacting with our AI-powered services, uploading images through our Virtual Try-On feature, communicating with us, or otherwise using our Services, you acknowledge that you have read, understood, and agreed to this Privacy Policy together with our Terms of Service, Cookie Policy, Shipping Policy, Returns, Exchanges & Store Credit Policy, Cancellation Policy, Payment Policy, Product Customisation Policy, Disclaimer & Limitation of Liability, and all other applicable policies published on the AETERNUM Website.

1. Our Commitment to Privacy

Protecting your personal information is not merely a legal obligation—it is a responsibility that AETERNUM takes seriously.

We are committed to processing personal information lawfully, fairly, securely, and transparently while complying with applicable laws and regulations, including but not limited to:

  • The Information Technology Act, 2000.
  • The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.
  • The Digital Personal Data Protection Act, 2023 ("DPDP Act").
  • Any amendments, successor legislation, or other applicable data protection laws.

Our privacy practices are guided by the following principles:

  • We collect only information that is reasonably necessary to provide our products and services.
  • We use personal information only for legitimate business purposes that are communicated through this Policy or otherwise permitted under applicable law.
  • We do not sell or rent your personal information to third parties.
  • We implement appropriate technical, organisational, and administrative safeguards to protect your information.
  • We regularly review and improve our privacy and security practices as our business, technology, and legal obligations evolve.

2. Scope

This Privacy Policy applies to all personal information collected through or in connection with:

  • The official AETERNUM Website and any associated online storefronts operated by us.
  • Customer accounts created on our Website.
  • Orders placed through our Website.
  • Customer support interactions through email, WhatsApp, online chat, telephone, contact forms, or similar communication channels.
  • AI-powered services, including our AI Fashion Assistant.
  • Virtual Try-On and other image-based experiences available through our Website.
  • Marketing communications, newsletters, promotional campaigns, and customer surveys.
  • Reviews, ratings, testimonials, contests, and promotional activities.
  • Social media pages owned or managed by AETERNUM.
  • Any current or future digital products, applications, features, or online services operated by AETERNUM unless a separate privacy notice is expressly provided.

This Privacy Policy does not apply to third-party websites, applications, or services that are not owned or controlled by AETERNUM, even if they are accessible through links provided on our Website.

3. Definitions

For the purposes of this Privacy Policy:

"Personal Information" means any information relating to an identified or identifiable individual, whether directly or indirectly, including information that can reasonably be used to identify such individual.

"Processing" means any operation performed on Personal Information, including its collection, recording, organisation, storage, use, analysis, retrieval, disclosure, sharing, modification, transmission, anonymisation, deletion, or destruction.

"Customer", "you", or "your" means any individual who accesses, browses, registers on, purchases from, or otherwise uses the AETERNUM Website or Services.

"Services" means the Website, customer accounts, online store, customer support, AI-powered services, Virtual Try-On, marketing communications, and any other products or digital services provided by AETERNUM.

"AI Services" means artificial intelligence-powered tools, including the AETERNUM AI Fashion Assistant and any future AI-enabled services designed to personalise customer experiences, provide recommendations, answer queries, or improve customer interactions.

"Virtual Try-On" means any feature that enables customers to upload photographs, capture images using their device camera, or otherwise digitally preview AETERNUM products.

"Third Party" means any individual, organisation, service provider, technology platform, business partner, or entity other than AETERNUM or the Customer that assists us in operating, maintaining, improving, securing, marketing, or delivering our Services.

4. Personal Information We Collect

Depending upon how you interact with AETERNUM, we may collect different categories of Personal Information, including but not limited to:

  • Full name.
  • Billing and shipping addresses.
  • Mobile number.
  • Email address.
  • Account login credentials.
  • Date of birth or demographic information voluntarily provided by you.
  • Purchase history.
  • Order history.
  • Product preferences.
  • Wishlist and shopping cart activity.
  • Customer support enquiries and communications.
  • Reviews, ratings, testimonials, survey responses, and feedback.
  • Marketing preferences.
  • Device identifiers.
  • Internet Protocol (IP) address.
  • Browser and operating system information.
  • Website browsing activity.
  • Search history within our Website.
  • Approximate location information derived from your device or IP address.
  • Cookies and similar tracking technologies.
  • Any other information that you voluntarily choose to provide while using our Services.

Where necessary to provide specific services or improve your experience, we may also collect additional information through AI-powered features, Virtual Try-On technology, customer support interactions, promotional campaigns, or future products and services introduced by AETERNUM.

5. Why We Collect Your Information

We collect and process Personal Information only where it is reasonably necessary for legitimate business purposes, including to:

  • Create and manage your AETERNUM account.
  • Process and fulfil your orders.
  • Verify payments and prevent fraudulent transactions.
  • Arrange shipping, delivery, exchanges, cancellations, and Store Credit.
  • Provide customer support and respond to your enquiries.
  • Personalise your shopping experience.
  • Recommend products based on your preferences and browsing behaviour.
  • Improve our Website, products, digital experiences, and customer services.
  • Operate AI-powered features and Virtual Try-On experiences.
  • Analyse Website performance and customer behaviour.
  • Maintain the security, integrity, and reliability of our systems.
  • Comply with applicable legal, regulatory, tax, accounting, and contractual obligations.
  • Protect AETERNUM, our customers, and third parties against fraud, misuse, unauthorised access, cyber threats, or other unlawful activities.

We will not use your Personal Information for purposes that are incompatible with this Privacy Policy unless required or permitted under applicable law or with your consent where required.

6. Information Collected Through Your Use of Our Services

In addition to the Personal Information, you voluntarily provide, AETERNUM may automatically collect certain information when you interact with our Website or Services in order to operate our platform efficiently, improve your experience, maintain security, and better understand how our Services are used.

Such information may include:

  • IP address.
  • Browser type and version.
  • Device type, model, and operating system.
  • Language preferences.
  • Time zone.
  • Screen resolution.
  • Device identifiers.
  • Approximate geographic location derived from your IP address.
  • Pages viewed and navigation history.
  • Products viewed, searched, wishlisted, or added to cart.
  • Session duration and clickstream behaviour.
  • Website performance logs and diagnostic information.
  • Cookies and similar technologies.
  • Referring websites or links.
  • Other technical information reasonably necessary to improve the functionality, performance, reliability, and security of our Services.

This information helps us improve Website performance, enhance security, optimise product discovery, personalise customer experiences, troubleshoot technical issues, detect fraudulent activity, and continuously improve our digital services.

7. AI Fashion Assistant

AETERNUM may provide AI-powered features, including our AI Fashion Assistant, to help customers discover products, receive personalised styling recommendations, answer product-related questions, and enhance their overall shopping experience.

When you interact with our AI Services, we may collect and process information including:

  • Questions or prompts submitted by you.
  • Responses generated by the AI.
  • Product preferences.
  • Browsing and shopping behaviour.
  • Purchase history.
  • Saved preferences.
  • Feedback provided on AI recommendations.
  • Other information voluntarily shared during your interaction with the AI Services.

Customer interactions with our AI-powered features may be securely stored and analysed to:

  • Improve the quality and relevance of recommendations.
  • Personalise future customer experiences.
  • Improve the accuracy, performance, safety, and reliability of our AI Services.
  • Identify technical issues and improve system performance.
  • Develop future AI-powered features and customer experiences.

Where reasonably possible, information used for service improvement may be aggregated, anonymised, or de-identified before being analysed.

AETERNUM does not sell AI conversations or customer interaction data to third parties.

8. Virtual Try-On

AETERNUM may offer Virtual Try-On technology that enables customers to upload photographs or capture images using their device camera to digitally preview products before making a purchase.

When you use this feature, we may process:

  • Images uploaded by you.
  • Images captured through your device camera with your permission.
  • Product selections.
  • Technical information necessary to generate the Virtual Try-On experience.

Images uploaded through the Virtual Try-On feature may be temporarily stored within secure systems for purposes including:

  • Generating the Virtual Try-On experience.
  • Improving the accuracy and quality of the feature.
  • Enhancing AI-powered visual recommendations.
  • Internal testing, troubleshooting, and quality assurance.
  • Fraud prevention and platform security.
  • Customer support where required.

Images are retained only for as long as reasonably necessary to fulfil these purposes and are deleted or anonymised in accordance with our internal data retention practices.

Unless you provide your separate and explicit consent, AETERNUM will not use photographs uploaded through the Virtual Try-On feature for advertising, marketing campaigns, promotional content, social media posts, or any public-facing commercial purpose.

AETERNUM does not use uploaded photographs for facial recognition, biometric identification, or profiling of customers.

9. Customer Communications

When you communicate with AETERNUM through email, WhatsApp, online chat, telephone, contact forms, social media, or any other customer support channel, we may collect information relating to those interactions.

This may include:

  • Customer enquiries.
  • Support requests.
  • Product-related questions.
  • Feedback.
  • Complaints.
  • Suggestions.
  • Attachments voluntarily submitted by you.

We use this information to:

  • Respond to your enquiries.
  • Resolve customer support requests.
  • Improve our products and services.
  • Train customer support teams.
  • Monitor service quality.
  • Prevent fraud or misuse of our Services.
  • Comply with applicable legal obligations.

10. Payment Information

To facilitate secure transactions, AETERNUM works with authorised third-party payment service providers.

While payment-related information may be processed to complete your purchase, AETERNUM does not store:

  • Complete debit or credit card numbers.
  • Card verification values (CVV).
  • UPI PINs.
  • Net banking passwords.
  • One-Time Passwords (OTPs).
  • Other payment authentication credentials.

Payments are securely processed by authorised payment partners using industry-standard security practices.

Payment-related information may be processed for:

  • Payment authorisation.
  • Fraud detection.
  • Transaction verification.
  • Chargeback prevention.
  • Compliance with applicable financial and regulatory requirements.

11. Personalisation & Customer Experience

AETERNUM strives to provide every customer with a more relevant and personalised shopping experience.

To achieve this, we may analyse information including:

  • Products viewed.
  • Purchase history.
  • Wishlist activity.
  • Browsing behaviour.
  • Product searches.
  • Preferred sizes and colours.
  • Customer interactions with AI Services.
  • Marketing preferences.
  • Previous support interactions.

This information helps us:

  • Recommend products that may be of interest.
  • Improve search results.
  • Personalise Website content.
  • Improve styling recommendations.
  • Enhance customer journeys.
  • Improve product development and merchandising decisions.
  • Continuously improve the overall quality of our Services.

Personalisation is intended to improve your experience and does not involve automated decision-making that produces legal or similarly significant effects on you.

12. Sharing Information with Third Parties

AETERNUM shares Personal Information only where reasonably necessary to operate our business, provide our Services, fulfil customer orders, improve customer experiences, maintain security, comply with legal obligations, or otherwise carry out legitimate business activities.

We do not sell, rent, or trade your Personal Information to third parties for their independent marketing purposes.

Where Personal Information is shared, we endeavour to ensure that such third parties process the information only for authorised purposes and implement appropriate safeguards to protect it.

13. Service Providers

To operate and continuously improve our Website and Services, AETERNUM may engage carefully selected third-party service providers that perform specific business functions on our behalf.

These service providers may include, but are not limited to:

  • Website hosting and e-commerce platform providers.
  • Payment gateway and payment processing providers.
  • Logistics, courier, shipping, warehousing, and fulfilment partners.
  • Customer support and communication service providers.
  • Email, SMS, and WhatsApp communication platforms.
  • Cloud infrastructure and data storage providers.
  • Analytics and performance monitoring providers.
  • Artificial intelligence and machine learning service providers.
  • Fraud prevention, cybersecurity, and risk management providers.
  • Marketing, advertising, and campaign management platforms.
  • Customer feedback, survey, and review management providers.
  • Technology partners supporting future products, services, or digital experiences.

These providers receive only the information reasonably necessary to perform the services requested by AETERNUM and are expected to maintain appropriate security and confidentiality measures.

14. Shopify, Payment Gateways & Order Fulfilment

To facilitate your shopping experience, AETERNUM may share relevant information with trusted operational partners involved in processing and delivering your order.

This may include service providers responsible for:

  • Website hosting and online storefront operations.
  • Secure payment processing.
  • Fraud detection and payment verification.
  • Order fulfilment.
  • Inventory management.
  • Shipping, logistics, and delivery.
  • Returns, exchanges, and Store Credit processing.

Such providers may process information including:

  • Customer name.
  • Delivery address.
  • Contact details.
  • Order information.
  • Payment status.
  • Shipment details.
  • Transaction references.

Payment information is processed through authorised payment service providers using secure industry-standard practices. AETERNUM does not store sensitive payment authentication credentials such as complete card numbers, CVV numbers, PINs, passwords, or OTPs.

15. Analytics, Marketing & Advertising Technologies

AETERNUM may use analytics, advertising, and marketing technologies to understand how customers interact with our Website, improve our Services, measure campaign performance, and deliver more relevant experiences.

These technologies may include services provided by companies such as Google, Meta, and other analytics or advertising partners.

Such technologies may assist us in:

  • Understanding Website traffic and visitor behaviour.
  • Measuring the effectiveness of marketing campaigns.
  • Improving Website performance and user experience.
  • Personalising content and product recommendations.
  • Displaying relevant advertisements.
  • Analysing customer engagement across different platforms.
  • Preventing fraudulent or malicious activity.

These services may collect technical and behavioural information through cookies, pixels, tags, software development kits (SDKs), APIs, or similar technologies, subject to applicable law and your preferences where required.

For further information regarding cookies and similar technologies, please refer to our Cookie Policy.

16. Artificial Intelligence & Technology Partners

To enhance our AI-powered services and digital experiences, AETERNUM may engage trusted technology providers that assist us in delivering, maintaining, improving, testing, securing, and supporting artificial intelligence features, recommendation systems, Virtual Try-On technology, search functionality, and other digital capabilities.

Where such providers process Personal Information on our behalf, they do so only for authorised business purposes consistent with this Privacy Policy and applicable contractual obligations.

Customer interactions with AI-powered services, including the AI Fashion Assistant and Virtual Try-On feature, may be processed to:

  • Generate AI-assisted responses.
  • Improve recommendation quality.
  • Enhance model performance and reliability.
  • Detect technical issues.
  • Improve customer experience.
  • Maintain platform security.
  • Develop future AI-enabled features.

Where reasonably practicable, AETERNUM seeks to ensure that information used for system improvement is aggregated, anonymised, or de-identified before analysis.

17. Legal Compliance & Protection

AETERNUM may disclose Personal Information where we believe such disclosure is reasonably necessary to:

  • Comply with applicable laws, regulations, legal processes, or governmental requests.
  • Enforce our Terms of Service or other policies.
  • Protect the rights, property, safety, or security of AETERNUM, our customers, employees, or business partners.
  • Investigate suspected fraud, cyber incidents, payment disputes, chargebacks, policy abuse, or unlawful activities.
  • Establish, exercise, or defend legal claims.
  • Prevent misuse of our Website, products, or Services.

Any such disclosure shall be limited to the extent reasonably necessary for the relevant purpose.

18. Business Transfers

As AETERNUM continues to grow, there may be circumstances where our business, assets, or operations are reorganised, merged, acquired, financed, or otherwise transferred.

In such circumstances, Personal Information may form part of the transferred business assets, provided that the receiving organisation agrees to continue protecting such information in a manner substantially consistent with this Privacy Policy or as otherwise required under applicable law.

Where required by law, AETERNUM will provide appropriate notice before any such transfer becomes effective.

19. External Websites & Third-Party Services

Our Website may contain links to third-party websites, applications, social media platforms, or online services that are not owned or controlled by AETERNUM.

This Privacy Policy applies only to the Personal Information collected by AETERNUM.

We are not responsible for the privacy practices, security measures, content, or policies of third-party websites or services. Customers are encouraged to review the privacy policies of such third parties before providing any Personal Information or using their services.

20. Cookies & Similar Technologies

AETERNUM uses cookies and similar technologies to ensure that our Website functions efficiently, remembers your preferences, enhances security, analyses Website performance, personalises your shopping experience, and supports marketing and advertising activities.

These technologies may collect information relating to your browsing activity, device, preferences, session information, and interactions with our Website.

Depending on your browser settings and applicable law, cookies may also be used to:

  • Remember your login preferences.
  • Maintain shopping cart functionality.
  • Improve Website speed and performance.
  • Analyse Website traffic and customer behaviour.
  • Measure the effectiveness of marketing campaigns.
  • Personalise content and product recommendations.
  • Improve AI-powered services and digital experiences.
  • Detect fraudulent or malicious activity.

Where required by applicable law, you will be provided with choices regarding the use of non-essential cookies.

For detailed information regarding the cookies and similar technologies used by AETERNUM, please refer to our Cookie Policy, which forms part of this Privacy Policy.

21. Data Security

Protecting your Personal Information is a priority for AETERNUM. We implement reasonable technical, organisational, administrative, and physical safeguards designed to protect Personal Information against unauthorised access, disclosure, alteration, loss, misuse, destruction, or other unlawful processing.

Our security measures may include:

  • Secure Socket Layer (SSL) or Transport Layer Security (TLS) encryption where appropriate.
  • Controlled access to Personal Information based on business need.
  • Secure cloud infrastructure and hosting environments.
  • Network monitoring and cybersecurity controls.
  • Internal access management procedures.
  • Regular software updates and security improvements.
  • Fraud detection and risk monitoring.
  • Secure backup and disaster recovery practices.
  • Employee confidentiality obligations and access controls.

While we continuously strive to protect Personal Information using commercially reasonable safeguards, no method of electronic transmission or storage can be guaranteed to be completely secure. Accordingly, AETERNUM cannot guarantee absolute security, and customers acknowledge the inherent risks associated with transmitting information over the internet.

22. Data Retention

AETERNUM retains Personal Information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, comply with legal and regulatory obligations, resolve disputes, enforce our agreements, prevent fraud, maintain business records, and protect our legitimate business interests.

Depending upon the nature of the information, retention periods may vary.

For example, we may retain information relating to:

  • Customer accounts.
  • Orders and transaction history.
  • Customer support interactions.
  • AI Fashion Assistant interactions.
  • Virtual Try-On processing records.
  • Marketing preferences.
  • Analytics and Website performance data.
  • Fraud prevention and security monitoring.
  • Legal, regulatory, accounting, and taxation requirements.

Once Personal Information is no longer required for the purposes for which it was collected, AETERNUM will take reasonable steps to securely delete, anonymise, or otherwise dispose of such information in accordance with applicable law and our internal data retention practices.

23. Your Privacy Rights

Subject to applicable law, you may have certain rights regarding your Personal Information.

These rights may include the ability to:

  • Request access to your Personal Information.
  • Request correction or updating of inaccurate or incomplete information.
  • Request deletion of Personal Information where legally permissible.
  • Withdraw consent where processing is based upon your consent.
  • Update your communication and marketing preferences.
  • Request information regarding how your Personal Information is processed.
  • Lodge a complaint regarding the handling of your Personal Information.

Certain requests may be subject to verification of identity and may be limited where AETERNUM is required to retain information to comply with legal obligations, resolve disputes, prevent fraud, enforce our agreements, or protect our legitimate business interests.

24. Marketing Communications

Where permitted by applicable law, AETERNUM may communicate with customers regarding products, services, promotional campaigns, product launches, offers, events, newsletters, surveys, and other marketing initiatives.

Such communications may be sent through:

  • Email.
  • SMS.
  • WhatsApp.
  • Push notifications.
  • Social media platforms.
  • Other communication channels authorised by you.

Customers may withdraw their consent or opt out of receiving marketing communications at any time by:

  • Using the unsubscribe link included in marketing emails, where available.
  • Updating communication preferences within their customer account, where available.
  • Contacting AETERNUM through our Customer Care channels.

Please note that customers may continue to receive transactional or service-related communications necessary for order fulfilment, account management, security, legal compliance, or customer support, even where marketing communications have been declined.

25. Children's Privacy

AETERNUM's Website and Services are intended for individuals who are legally capable of entering into binding contracts under applicable law.

We do not knowingly collect Personal Information directly from children where such collection is prohibited under applicable law without the necessary consent of a parent or legal guardian.

If AETERNUM becomes aware that Personal Information has been collected in violation of applicable legal requirements relating to children, we will take reasonable steps to delete or otherwise handle such information in accordance with applicable law.

Parents or legal guardians who believe that a child has provided Personal Information to AETERNUM may contact us using the details provided in this Privacy Policy.

26. International Users

AETERNUM operates from India. If you access or use our Website from outside India, you acknowledge that your Personal Information may be transferred to, processed, and stored in India or other jurisdictions where our service providers operate, subject to applicable law and appropriate safeguards.

By using our Services, you acknowledge and consent to such transfers where permitted by applicable law.

20. Cookies & Similar Technologies

AETERNUM uses cookies and similar technologies to ensure that our Website functions efficiently, remembers your preferences, enhances security, analyses Website performance, personalises your shopping experience, and supports marketing and advertising activities.

These technologies may collect information relating to your browsing activity, device, preferences, session information, and interactions with our Website.

Depending on your browser settings and applicable law, cookies may also be used to:

  • Remember your login preferences.
  • Maintain shopping cart functionality.
  • Improve Website speed and performance.
  • Analyse Website traffic and customer behaviour.
  • Measure the effectiveness of marketing campaigns.
  • Personalise content and product recommendations.
  • Improve AI-powered services and digital experiences.
  • Detect fraudulent or malicious activity.

Where required by applicable law, you will be provided with choices regarding the use of non-essential cookies.

For detailed information regarding the cookies and similar technologies used by AETERNUM, please refer to our Cookie Policy, which forms part of this Privacy Policy.

21. Data Security

Protecting your Personal Information is a priority for AETERNUM. We implement reasonable technical, organisational, administrative, and physical safeguards designed to protect Personal Information against unauthorised access, disclosure, alteration, loss, misuse, destruction, or other unlawful processing.

Our security measures may include:

  • Secure Socket Layer (SSL) or Transport Layer Security (TLS) encryption where appropriate.
  • Controlled access to Personal Information based on business need.
  • Secure cloud infrastructure and hosting environments.
  • Network monitoring and cybersecurity controls.
  • Internal access management procedures.
  • Regular software updates and security improvements.
  • Fraud detection and risk monitoring.
  • Secure backup and disaster recovery practices.
  • Employee confidentiality obligations and access controls.

While we continuously strive to protect Personal Information using commercially reasonable safeguards, no method of electronic transmission or storage can be guaranteed to be completely secure. Accordingly, AETERNUM cannot guarantee absolute security, and customers acknowledge the inherent risks associated with transmitting information over the internet.

22. Data Retention

AETERNUM retains Personal Information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, comply with legal and regulatory obligations, resolve disputes, enforce our agreements, prevent fraud, maintain business records, and protect our legitimate business interests.

Depending upon the nature of the information, retention periods may vary.

For example, we may retain information relating to:

  • Customer accounts.
  • Orders and transaction history.
  • Customer support interactions.
  • AI Fashion Assistant interactions.
  • Virtual Try-On processing records.
  • Marketing preferences.
  • Analytics and Website performance data.
  • Fraud prevention and security monitoring.
  • Legal, regulatory, accounting, and taxation requirements.

Once Personal Information is no longer required for the purposes for which it was collected, AETERNUM will take reasonable steps to securely delete, anonymise, or otherwise dispose of such information in accordance with applicable law and our internal data retention practices.

23. Your Privacy Rights

Subject to applicable law, you may have certain rights regarding your Personal Information.

These rights may include the ability to:

  • Request access to your Personal Information.
  • Request correction or updating of inaccurate or incomplete information.
  • Request deletion of Personal Information where legally permissible.
  • Withdraw consent where processing is based upon your consent.
  • Update your communication and marketing preferences.
  • Request information regarding how your Personal Information is processed.
  • Lodge a complaint regarding the handling of your Personal Information.

Certain requests may be subject to verification of identity and may be limited where AETERNUM is required to retain information to comply with legal obligations, resolve disputes, prevent fraud, enforce our agreements, or protect our legitimate business interests.

24. Marketing Communications

Where permitted by applicable law, AETERNUM may communicate with customers regarding products, services, promotional campaigns, product launches, offers, events, newsletters, surveys, and other marketing initiatives.

Such communications may be sent through:

  • Email.
  • SMS.
  • WhatsApp.
  • Push notifications.
  • Social media platforms.
  • Other communication channels authorised by you.

Customers may withdraw their consent or opt out of receiving marketing communications at any time by:

  • Using the unsubscribe link included in marketing emails, where available.
  • Updating communication preferences within their customer account, where available.
  • Contacting AETERNUM through our Customer Care channels.

Please note that customers may continue to receive transactional or service-related communications necessary for order fulfilment, account management, security, legal compliance, or customer support, even where marketing communications have been declined.

25. Children's Privacy

AETERNUM's Website and Services are intended for individuals who are legally capable of entering into binding contracts under applicable law.

We do not knowingly collect Personal Information directly from children where such collection is prohibited under applicable law without the necessary consent of a parent or legal guardian.

If AETERNUM becomes aware that Personal Information has been collected in violation of applicable legal requirements relating to children, we will take reasonable steps to delete or otherwise handle such information in accordance with applicable law.

Parents or legal guardians who believe that a child has provided Personal Information to AETERNUM may contact us using the details provided in this Privacy Policy.

26. International Users

AETERNUM operates from India. If you access or use our Website from outside India, you acknowledge that your Personal Information may be transferred to, processed, and stored in India or other jurisdictions where our service providers operate, subject to applicable law and appropriate safeguards.

By using our Services, you acknowledge and consent to such transfers where permitted by applicable law.

27. Exercising Your Privacy Rights

If you wish to exercise any of the rights available to you under this Privacy Policy or applicable law, including requesting access to, correction of, or deletion of your Personal Information, withdrawing consent (where applicable), or updating your communication preferences, you may submit a request by contacting AETERNUM using the contact details provided below.

To protect the privacy and security of our customers, AETERNUM may request reasonable information to verify your identity before processing any request relating to your Personal Information.

While we endeavour to respond to all legitimate requests promptly, response times may vary depending upon the complexity of the request, applicable legal requirements, and the nature of the information requested.

Certain requests may be declined, restricted, or delayed where AETERNUM is required or permitted to retain information for legal, regulatory, contractual, taxation, accounting, fraud prevention, dispute resolution, cybersecurity, or other legitimate business purposes.

28. Grievance Officer

In accordance with applicable Indian laws, including the Information Technology Act, 2000 and other applicable data protection requirements, customers may contact our designated Grievance Officer regarding any concerns relating to the processing of Personal Information or this Privacy Policy.

Grievance Officer
RESURGE LIFESTYLE PRIVATE LIMITED

Email:
wecare@aeternumindia.com

AETERNUM will endeavour to acknowledge and address genuine privacy-related grievances within a reasonable period in accordance with applicable legal requirements.

29. Contact Us

If you have any questions regarding this Privacy Policy, our privacy practices, your Personal Information, or how we process your data, please contact us:

AETERNUM
A Brand Owned and Operated by RESURGE LIFESTYLE PRIVATE LIMITED

Customer Care Email
wecare@aeternumindia.com

WhatsApp Support
+91 92170 94412

Customer Care Hours
Monday to Friday
9:00 AM – 6:00 PM (IST)

While our team endeavours to respond as quickly as possible, response times may vary during weekends, public holidays, promotional campaigns, or periods of unusually high enquiry volumes.

30. Changes to this Privacy Policy

Technology, legal requirements, and our business operations continue to evolve. Accordingly, AETERNUM reserves the right to amend, modify, update, replace, or revise this Privacy Policy at any time to reflect changes in our Services, business practices, legal obligations, security requirements, technological developments, or operational needs.

Any revised version of this Privacy Policy shall become effective upon publication on the AETERNUM Website unless otherwise stated.

Where required by applicable law, AETERNUM will provide appropriate notice of material changes.

Customers are encouraged to review this Privacy Policy periodically to remain informed about how their Personal Information is collected, used, shared, and protected.

Continued access to or use of the Website or Services after any changes have become effective constitutes acceptance of the revised Privacy Policy.

31. Governing Law & Jurisdiction

This Privacy Policy shall be governed by and construed in accordance with the laws of India.

Any dispute arising out of or relating to this Privacy Policy, the collection, processing, storage, disclosure, or use of Personal Information, or any privacy-related matter shall be subject to the exclusive jurisdiction of the competent courts located in New Delhi, India.

Nothing in this Privacy Policy shall limit any rights that customers may have under applicable law.

32. Related Policies

This Privacy Policy should be read together with the following policies published on the AETERNUM Website:

  • Terms of Service
  • Shipping Policy
  • Returns, Exchanges & Store Credit Policy
  • Cancellation Policy
  • Cookie Policy
  • Payment Policy
  • Product Customisation Policy
  • Intellectual Property Policy
  • Disclaimer & Limitation of Liability
  • Grievance Redressal Policy
  • Anti-Corruption Policy
  • Any other policies, notices, or guidelines published by AETERNUM from time to time.