Terms of service

Effective Date: 1st July, 2026

Last Updated: 1st July, 2026

Welcome to AETERNUM.

These Terms of Service ("Terms") constitute a legally binding agreement between RESURGE LIFESTYLE PRIVATE LIMITED, the owner and operator of the AETERNUM brand ("AETERNUM", "Company", "we", "our", or "us"), and every individual or entity who accesses, browses, registers on, purchases from, or otherwise uses our Website, products, or Services ("you", "your", or "Customer").

AETERNUM was founded with a commitment to creating products that endure beyond seasons and trends. The same commitment to clarity, transparency, and integrity extends to the way we conduct business. These Terms are intended to establish a fair framework that governs the relationship between you and AETERNUM while protecting the interests of both parties.

By using our Website or Services, you acknowledge that this is a legally enforceable agreement governing your access to our platform, your purchases, and your interactions with AETERNUM.

2. Acceptance of these Terms

By accessing or using the AETERNUM Website, creating an account, placing an order, communicating with us, participating in promotional activities, or otherwise using any of our products or Services, you agree to be bound by these Terms together with all policies incorporated into them by reference.

If you do not agree with these Terms, you must discontinue use of the Website immediately and refrain from placing orders or using any of our Services.

These Terms apply each time you access the Website or engage with AETERNUM, whether as a guest visitor or a registered customer.

3. Scope

These Terms govern your use of every service made available by AETERNUM unless expressly stated otherwise.

This includes, without limitation, our Website, customer accounts, online purchases, customer support services, promotional campaigns, AI-powered features such as the AI Fashion Assistant, Virtual Try-On functionality, newsletters, digital communications, and any future products, services, or digital experiences introduced by AETERNUM.

Certain products, services, promotional campaigns, or business arrangements may also be subject to additional terms, which shall be read together with these Terms.

4. Policies Incorporated by Reference

To avoid duplication and ensure consistency across our legal framework, these Terms should be read together with the policies published on the AETERNUM Website, each of which forms an integral part of this agreement.

These include, where applicable:

  • Shipping Policy
  • Returns, Exchanges & Store Credit Policy
  • Cancellation Policy
  • Payment Policy
  • Privacy Policy
  • Cookie Policy
  • Intellectual Property Policy
  • Disclaimer & Limitation of Liability
  • Grievance Redressal Policy
  • Product Care Guide
  • Any other policy, guideline, or notice published by AETERNUM from time to time.

Where a specific policy governs a particular subject matter, that policy shall prevail to the extent of any inconsistency with these Terms.

5. Definitions

Unless the context requires otherwise, the following expressions shall have the meanings assigned to them throughout these Terms:

  • "Account" means the customer account created on the AETERNUM Website.
  • "AI Services" means all artificial intelligence-powered tools, including the AI Fashion Assistant and future AI-enabled features introduced by AETERNUM.
  • "Business Day" means any day other than a Saturday, Sunday, or public holiday observed in New Delhi, India.
  • "Company", "AETERNUM", "we", "our", or "us" means RESURGE LIFESTYLE PRIVATE LIMITED.
  • "Customer", "User", "you", or "your" means any individual or legal entity accessing the Website or purchasing our products or Services.
  • "Force Majeure Event" means an event beyond AETERNUM's reasonable control that prevents or delays the performance of its obligations.
  • "Order" means a request submitted by a customer to purchase one or more products from AETERNUM.
  • "Personal Information" has the meaning assigned to it in our Privacy Policy.
  • "Products" means all goods offered for sale by AETERNUM.
  • "Services" means all products, digital services, AI-powered features, customer support, and other offerings provided by AETERNUM.
  • "Store Credit" means credit issued by AETERNUM in accordance with the Returns, Exchanges & Store Credit Policy.
  • "Virtual Try-On" means the digital feature allowing customers to preview products using uploaded images or other supported technologies.
  • "Website" means the official AETERNUM website together with any authorised webpages, subdomains, applications, or digital platforms operated by AETERNUM.

Words importing the singular include the plural and vice versa, and references to one gender include all genders where the context permits.

6. Eligibility

Our Website and Services are intended for individuals who are legally capable of entering into binding contracts under applicable law.

By accessing or using the Website, you represent and warrant that you are at least 18 years of age, or otherwise possess the legal capacity to enter into a binding agreement. If you are using the Website on behalf of a company, organisation, or other legal entity, you further represent that you have the authority to bind that entity to these Terms.

If you are under the age of 18, you may use the Website only under the supervision of a parent or legal guardian, who accepts responsibility for your use of the Website and compliance with these Terms.

AETERNUM reserves the right to refuse access to the Website, suspend customer accounts, or cancel orders where it reasonably believes these eligibility requirements have not been satisfied.

7. About AETERNUM

AETERNUM is a lifestyle brand owned and operated by RESURGE LIFESTYLE PRIVATE LIMITED, New Delhi, India.

Unless expressly stated otherwise, all products made available through the Website are offered directly by the Company.

Customer enquiries may be directed to:

Email: wecare@aeternumindia.com

WhatsApp: +91 92170 94412

Customer Support Hours: Monday to Friday, 9:00 AM – 6:00 PM (IST)

Corporate, institutional, wholesale, government, and other business-to-business transactions may be governed by separate written agreements where applicable.

8. Your Responsibilities

When using the Website or purchasing products from AETERNUM, you agree to act responsibly and in good faith. You are responsible for ensuring that all information provided by you is accurate, complete, and kept up to date, maintaining the confidentiality of your account credentials, selecting products carefully before completing a purchase, and complying with these Terms together with all applicable laws.

You further agree not to misuse the Website, interfere with its operation, attempt unauthorised access to our systems, infringe the intellectual property rights of AETERNUM or third parties, or engage in any activity that may compromise the security, integrity, or proper functioning of our Services.

Where you become aware of any unauthorised access to your account or any other security concern relating to your use of the Website, you should notify AETERNUM promptly using the contact details provided in these Terms.

9. Customer Accounts

Certain features of the AETERNUM Website may require you to create a customer account. Creating an account allows you to manage your orders, track shipments, access your purchase history, save preferences, manage addresses, receive personalised recommendations, and use other features made available from time to time.

When creating an account, you agree to provide information that is accurate, complete, and current. You are responsible for ensuring that your account information remains up to date throughout your use of the Website.

You are solely responsible for maintaining the confidentiality of your login credentials and for all activities carried out through your account, whether or not such activities have been authorised by you. If you believe your account has been accessed without permission or your credentials have been compromised, you must notify AETERNUM immediately.

AETERNUM reserves the right to suspend, restrict, or terminate customer accounts where false information has been provided, these Terms have been violated, fraudulent activity is suspected, or continued access may adversely affect the security, operation, or legitimate interests of the Company or its customers.

10. Electronic Communications

By accessing the Website, creating an account, placing an order, or otherwise interacting with AETERNUM, you consent to receive communications electronically.

Such communications may include order confirmations, invoices, payment notifications, shipping updates, security alerts, customer support responses, policy updates, legal notices, promotional communications (where you have consented to receive them), and other information relating to your use of our Website or Services.

These communications may be delivered through email, SMS, WhatsApp, push notifications, customer account notifications, or any other electronic communication channel authorised by you or permitted under applicable law.

You acknowledge that electronic communications satisfy any legal requirement that such communications be provided in writing.

11. Permitted Use of the Website

AETERNUM grants you a limited, non-exclusive, non-transferable, and revocable permission to access and use the Website solely for lawful personal or legitimate business purposes consistent with these Terms.

You may browse the Website, create an account, purchase products, access customer support, use our digital features, and interact with our Services only in accordance with these Terms and all applicable laws.

This permission does not transfer any ownership rights in the Website, its content, software, technology, or intellectual property. Except as expressly permitted by applicable law or these Terms, no part of the Website may be copied, reproduced, modified, distributed, republished, reverse engineered, commercially exploited, or otherwise used without AETERNUM's prior written consent.

12. Acceptable Use & Prohibited Conduct

We ask every customer to use the AETERNUM Website responsibly and respectfully.

Accordingly, you agree that you will not use the Website or any of our Services to engage in unlawful, fraudulent, deceptive, abusive, or harmful activities, or in any manner that interferes with the rights of AETERNUM, other customers, or third parties.

Without limitation, you must not:

  • Use the Website for any unlawful or fraudulent purpose.
  • Provide false, misleading, or inaccurate information.
  • Attempt to gain unauthorised access to the Website, customer accounts, servers, databases, or connected systems.
  • Circumvent or interfere with Website security measures.
  • Upload malicious software, viruses, malware, ransomware, bots, scripts, or harmful code.
  • Scrape, harvest, copy, or extract Website content or customer information without authorisation.
  • Infringe the intellectual property or other legal rights of AETERNUM or any third party.
  • Impersonate another individual or entity.
  • Submit false reviews, misleading feedback, or fraudulent claims.
  • Abuse promotional offers, discount codes, referral programmes, exchanges, Store Credit, or other benefits.
  • Interfere with the proper functioning, performance, or security of the Website or Services.

Any use of the Website inconsistent with these Terms may result in suspension of Services, cancellation of Orders, termination of your account, legal action, or any other remedies available to AETERNUM under applicable law.

13. AI-Powered Features & Digital Services

AETERNUM may provide digital features designed to enhance your shopping experience, including the AI Fashion Assistant, Virtual Try-On technology, personalised recommendations, intelligent search functionality, and other AI-powered services introduced from time to time.

These services are provided to assist customers in discovering products and improving their overall shopping experience. While AETERNUM continuously works to improve the accuracy and reliability of these technologies, AI-generated responses, styling suggestions, product recommendations, and digital visualisations are intended for informational purposes only and should not be regarded as guarantees or professional advice.

Your use of these services is also governed by our Privacy Policy, Cookie Policy, and Disclaimer & Limitation of Liability. By using these features, you acknowledge and accept the limitations inherent in artificial intelligence and digital visualisation technologies.

14. Suspension, Restriction & Termination

AETERNUM reserves the right, at its sole discretion and subject to applicable law, to suspend, restrict, or terminate access to the Website, customer accounts, or Services where it reasonably believes that such action is necessary to protect the Company, its customers, business operations, employees, technology, or legal rights.

Such action may be taken where, including but not limited to:

  • These Terms or any applicable policy have been violated.
  • Fraudulent, deceptive, abusive, or unlawful activity is reasonably suspected.
  • Payment verification cannot be completed.
  • Customer information is materially inaccurate or misleading.
  • Repeated misuse of promotions, returns, exchanges, Store Credit, or Cash on Delivery services has occurred.
  • The security, stability, or integrity of the Website may be compromised.
  • AETERNUM is required to do so by law, regulatory authority, or court order.

Where appropriate, AETERNUM may provide notice before taking such action. However, where immediate action is reasonably necessary to prevent fraud, protect customers, preserve security, or comply with legal obligations, access may be suspended or terminated without prior notice.

Termination or suspension under these Terms shall not affect any rights, obligations, liabilities, or remedies that accrued before such termination, including payment obligations, dispute resolution, indemnification, or any provisions intended to survive termination.

15. Products & Product Information

AETERNUM strives to ensure that every product displayed on the Website is presented as accurately as reasonably possible. Product descriptions, specifications, measurements, fabric compositions, colours, pricing, care information, and imagery are intended to help customers make informed purchasing decisions.

While we make every reasonable effort to maintain accurate and up-to-date information, minor inaccuracies, typographical errors, technical errors, or omissions may occasionally occur. Product images are provided for illustrative purposes only, and actual products may vary slightly due to factors such as natural fabric characteristics, dye lots, lighting conditions, screen settings, or manufacturing variations that do not materially affect the quality or intended use of the product.

Customers are encouraged to carefully review the product description, size guide, fabric composition, care instructions, and any other information provided before placing an order.

16. Product Availability

All products displayed on the Website are offered subject to availability. Adding a product to your shopping cart or completing checkout does not reserve that product or guarantee its availability.

From time to time, products may become unavailable due to inventory limitations, manufacturing delays, quality inspections, operational requirements, or circumstances beyond our reasonable control.

Where an item becomes unavailable after an order has been placed, AETERNUM may, at its discretion:

  • Cancel the affected item or order;
  • Offer an alternative product of comparable value, where appropriate;
  • Issue a refund for prepaid orders in accordance with the Payment Policy; or
  • Contact the customer to discuss suitable alternatives.

AETERNUM reserves the right to discontinue, modify, replace, or withdraw any product, collection, or product category at any time without prior notice.

17. Pricing & Promotional Offers

All prices displayed on the Website are quoted in Indian Rupees (INR) and are inclusive of applicable Goods and Services Tax (GST), unless expressly stated otherwise.

Delivery charges, Cash on Delivery fees, expedited shipping charges, or other applicable service fees shall be displayed separately during checkout before the customer confirms the order.

From time to time, AETERNUM may introduce promotional campaigns, discount codes, limited-time offers, complimentary gifts, loyalty rewards, referral programmes, or other incentives. Such promotions remain subject to their respective terms and conditions and may be modified, suspended, or withdrawn at any time without prior notice, unless prohibited by applicable law.

Promotional benefits have no cash value, are generally non-transferable, and may not be combined with other offers unless expressly permitted by AETERNUM.

Where an order benefiting from a promotion is cancelled, modified, or partially cancelled, AETERNUM reserves the right to recalculate the order value and promotional eligibility in accordance with the applicable promotional terms.

18. Pricing Errors & Corrections

Despite our best efforts, errors relating to pricing, product descriptions, promotional information, taxes, shipping charges, or product availability may occasionally occur due to technical issues, system malfunctions, or human error.

AETERNUM reserves the right to correct such errors at any time, including after an order has been placed.

If an order has been placed based on materially incorrect information, AETERNUM may contact the customer with the corrected information and provide the option to proceed with the order or cancel it.

Where cancellation is necessary due to a genuine pricing or system error and payment has already been received, the amount actually paid by the customer shall be refunded to the original payment method in accordance with the Payment Policy.

19. Order Placement & Acceptance

Submitting an order through the AETERNUM Website constitutes an offer by the customer to purchase the selected products in accordance with these Terms.

Receipt of an order confirmation, payment acknowledgement, or automated confirmation email does not constitute acceptance of the order by AETERNUM.

A legally binding contract for the sale of products is formed only when AETERNUM has accepted the order and commenced processing it for fulfilment.

Before accepting an order, AETERNUM may undertake reasonable verification procedures relating to payment, product availability, delivery information, fraud prevention, or other operational requirements.

AETERNUM reserves the right to refuse or cancel any order, in whole or in part, prior to dispatch where it reasonably believes such action is necessary or appropriate under these Terms or applicable law.

20. Order Refusal & Cancellation by AETERNUM

Without limiting any other rights available under these Terms or applicable law, AETERNUM reserves the right to refuse, reject, or cancel any order prior to dispatch for reasons including, but not limited to:

  • Product unavailability.
  • Pricing or technical errors.
  • Payment authorisation or verification failure.
  • Suspected fraudulent or unauthorised activity.
  • Violation of these Terms or any applicable AETERNUM policy.
  • Abuse of promotional offers, Store Credit, or Cash on Delivery services.
  • Inaccurate or incomplete customer information.
  • Delivery to locations that cannot reasonably be serviced.
  • Compliance with applicable law, regulatory requirements, or court orders.
  • Circumstances beyond AETERNUM's reasonable control.

Where an order is cancelled by AETERNUM after payment has been successfully received, any refund due shall be processed in accordance with the Payment Policy.

21. Customer-Initiated Order Changes

Customers may request modifications or cancellations of an order only before the order has been dispatched, and such requests remain subject to operational feasibility and AETERNUM's Cancellation Policy.

Depending upon the stage of processing, AETERNUM may, at its discretion, permit reasonable modifications including changes to product variants, delivery address, or other order details.

Once an order has been dispatched, modifications or cancellations will generally not be possible, and any post-delivery requests shall be governed by the applicable Returns, Exchanges & Store Credit Policy.

22. Corporate, Institutional & Special Orders

Corporate, institutional, wholesale, government, event, hospitality, educational, or other business-to-business purchases may be governed by separate quotations, purchase orders, contracts, or commercial agreements negotiated directly with AETERNUM.

Where such separate agreements exist, they shall prevail over these Terms to the extent of any inconsistency.

Unless expressly agreed otherwise in writing, these Terms shall continue to apply to matters not specifically addressed in the relevant commercial agreement.

23. Payment

All payments made through the AETERNUM Website are governed by our Payment Policy, which forms an integral part of these Terms.

By placing an order, you agree to pay the total amount displayed at checkout, including the purchase price of the products, applicable taxes, delivery charges, Cash on Delivery (COD) confirmation fees (where applicable), and any other charges clearly communicated before your order is confirmed.

AETERNUM currently accepts multiple payment methods, including online payment options and Cash on Delivery for eligible products and locations. The availability of particular payment methods may vary depending on operational requirements, order value, product category, or delivery location.

AETERNUM reserves the right to verify payments, delay order processing where verification is reasonably required, refuse transactions that cannot be successfully authorised, and take reasonable measures to prevent fraudulent or unauthorised payment activity.

Complete details relating to accepted payment methods, payment verification, duplicate payments, failed transactions, promotional offers, refunds for cancelled prepaid orders, chargebacks, and customer payment responsibilities are available in our Payment Policy.

24. Shipping & Delivery

Delivery of products purchased from AETERNUM is governed by our Shipping Policy, which forms part of these Terms.

Shipping timelines displayed on the Website are estimates only and may vary depending upon product availability, quality inspections, delivery location, courier operations, weather conditions, public holidays, or other circumstances beyond AETERNUM's reasonable control.

While AETERNUM endeavours to dispatch every order promptly and keep customers informed throughout the delivery process, we cannot guarantee delivery within a specific timeframe unless expressly stated for a particular shipping service.

Customers are responsible for providing complete and accurate delivery information. Any delays or additional costs resulting from inaccurate delivery details, failed delivery attempts, or customer unavailability may affect fulfilment and may be subject to the applicable provisions of the Shipping Policy.

Further information regarding dispatch timelines, delivery methods, shipping charges, risk of loss, failed deliveries, courier responsibilities, and force majeure events is available in our Shipping Policy.

25. Returns, Exchanges & Store Credit

Customer requests relating to returns, exchanges, or Store Credit are governed exclusively by our Returns, Exchanges & Store Credit Policy.

AETERNUM is committed to ensuring that genuine concerns are handled fairly while maintaining the integrity of our quality standards and operational processes.

Eligibility for returns, exchanges, or Store Credit depends upon compliance with the conditions specified in the applicable policy, including return timelines, product condition, quality inspection requirements, promotional exclusions, and supporting evidence where required.

Unless expressly stated otherwise by AETERNUM or required under applicable law:

  • Cash refunds are generally not offered for eligible returned products.
  • Eligible returns may be resolved through an exchange or Store Credit, subject to verification and the applicable policy.
  • Products returned to AETERNUM remain subject to inspection before any exchange or Store Credit is approved.

Customers are encouraged to review the complete Returns, Exchanges & Store Credit Policy before requesting any return, exchange, or Store Credit.

26. Order Cancellation

Cancellation of orders is governed by the Cancellation Policy, which forms part of these Terms.

Customers may request cancellation of an order before dispatch, subject to operational feasibility and the conditions specified in the applicable policy.

Once an order has been dispatched, cancellation is generally no longer possible. Any post-delivery concerns shall instead be governed by the Returns, Exchanges & Store Credit Policy.

Where AETERNUM permits cancellation of an eligible prepaid order before dispatch, refunds shall be processed in accordance with the Payment Policy. Cash on Delivery orders remain subject to the specific provisions governing COD Confirmation Fees and related conditions.

27. Customer Acknowledgement

By placing an order through the AETERNUM Website, you acknowledge that you have reviewed and accepted the Payment Policy, Shipping Policy, Returns, Exchanges & Store Credit Policy, and Cancellation Policy.

These policies are incorporated into these Terms by reference and together establish the rights, responsibilities, and obligations of both AETERNUM and its customers in relation to every purchase made through the Website.

Where any issue arises concerning payment, shipping, delivery, cancellation, returns, exchanges, or Store Credit, the relevant policy shall apply together with these Terms.

28. Privacy & Data Protection

Your privacy is important to AETERNUM. The collection, use, storage, processing, sharing, and protection of your Personal Information are governed by our Privacy Policy, which forms an integral part of these Terms.

By accessing or using the Website, creating an account, placing an order, communicating with AETERNUM, or using any of our digital services, you acknowledge that your Personal Information may be collected, processed, stored, and used in accordance with our Privacy Policy and applicable law.

Where your consent is required for specific processing activities, AETERNUM will obtain such consent in accordance with applicable legal requirements. Further information regarding your privacy rights, data security, data retention, third-party service providers, and the processing of Personal Information is available in our Privacy Policy.

29. Cookies & Similar Technologies

AETERNUM uses cookies and similar technologies to ensure the proper functioning of the Website, enhance security, improve customer experience, analyse Website performance, personalise content, support AI-powered services, and measure the effectiveness of marketing activities.

Your use of cookies and your choices regarding cookie preferences are governed by our Cookie Policy, which forms part of these Terms.

Where required by applicable law, AETERNUM will obtain your consent before placing non-essential cookies on your device. Customers may also manage certain cookie preferences through their browser settings or other mechanisms made available by AETERNUM.

30. AI-Powered Services & Digital Experiences

To enhance the customer experience, AETERNUM may provide artificial intelligence-powered features and other digital services, including but not limited to the AI Fashion Assistant, Virtual Try-On technology, personalised product recommendations, intelligent search functionality, and future AI-enabled experiences.

These services are intended to assist customers by providing information, recommendations, and digital visualisations that may improve the online shopping experience. While AETERNUM continuously works to improve the performance and reliability of these technologies, AI-generated responses, styling suggestions, size guidance, product recommendations, and Virtual Try-On visualisations are provided for informational purposes only and should not be interpreted as guarantees, warranties, or professional advice.

The availability, functionality, accuracy, and performance of AI-powered features may vary and may be modified, suspended, enhanced, or discontinued by AETERNUM from time to time without prior notice.

Your use of AI-powered services is also subject to the Privacy Policy, Cookie Policy, and Disclaimer & Limitation of Liability.

31. User Content, Reviews & Feedback

AETERNUM welcomes customer feedback, reviews, ratings, suggestions, testimonials, photographs, videos, and other content submitted voluntarily through the Website, social media platforms, customer support channels, promotional campaigns, or other authorised channels ("User Content").

By submitting User Content, you represent and warrant that:

  • You own or otherwise have all necessary rights to submit such content.
  • Your submission does not infringe the intellectual property, privacy, publicity, contractual, or other legal rights of any third party.
  • Your content is accurate to the best of your knowledge and does not contain false, misleading, defamatory, unlawful, abusive, obscene, or fraudulent material.

By submitting User Content, you grant AETERNUM a worldwide, non-exclusive, royalty-free, perpetual, irrevocable, transferable, and sublicensable licence to use, reproduce, publish, display, distribute, adapt, modify, translate, create derivative works from, and otherwise use such content for lawful business purposes, including marketing, advertising, promotional activities, customer engagement, product development, research, and improving our products or Services.

Where reasonably practicable, AETERNUM may identify the author of such content using the first name, initials, username, or other identifying information voluntarily provided by the customer, unless anonymity has been requested or is otherwise required by applicable law.

32. Content Moderation & Removal

To maintain a respectful and trustworthy environment, AETERNUM reserves the right, but not the obligation, to review, moderate, edit, refuse, restrict, or remove User Content at its sole discretion where it reasonably believes that such content:

  • Violates these Terms or any applicable AETERNUM policy.
  • Is unlawful, fraudulent, misleading, defamatory, abusive, discriminatory, obscene, or otherwise inappropriate.
  • Infringes the rights of AETERNUM or any third party.
  • Contains spam, malicious code, advertising, or unauthorised promotional material.
  • May expose AETERNUM, its customers, or third parties to legal, reputational, operational, or security risks.

The exercise or non-exercise of this right shall not create any obligation on AETERNUM to monitor all User Content or prevent the publication of every inappropriate submission.

33. Customer Communications

From time to time, AETERNUM may contact customers regarding orders, deliveries, account activity, customer support, product recalls, security matters, policy updates, promotional campaigns, product launches, surveys, newsletters, or other communications relevant to the customer relationship.

Transactional or service-related communications that are reasonably necessary for fulfilling orders, maintaining customer accounts, ensuring security, or complying with legal obligations may continue to be sent even where a customer has opted out of receiving marketing communications.

Customers may manage marketing communication preferences in accordance with the Privacy Policy and applicable law.

34. Intellectual Property Rights

All intellectual property rights associated with the AETERNUM Website, products, Services, branding, and digital content are owned by or licensed to RESURGE LIFESTYLE PRIVATE LIMITED, unless expressly stated otherwise.

This includes, without limitation:

  • The AETERNUM name, logos, trademarks, and trade dress.
  • Product designs and original design elements.
  • Product photography and videos.
  • Website design, layout, graphics, icons, and visual assets.
  • Text, product descriptions, marketing materials, blogs, and editorial content.
  • Software, source code, databases, and Website functionality.
  • AI-generated content and proprietary digital experiences created or commissioned by AETERNUM.
  • Any other intellectual property protected under applicable law.

Nothing contained in these Terms transfers ownership of any intellectual property to you. Your use of the Website grants only a limited, revocable, non-exclusive, non-transferable licence to access and use the Website for lawful personal or legitimate business purposes in accordance with these Terms.

Except where expressly permitted by applicable law or with AETERNUM's prior written consent, you may not reproduce, distribute, publish, modify, reverse engineer, commercially exploit, create derivative works from, or otherwise use any part of the Website, its content, or AETERNUM's intellectual property.

Further information regarding intellectual property rights, permitted use, infringement reporting, and enforcement is available in the Intellectual Property Policy, which forms part of these Terms.

35. Third-Party Services & External Links

The Website may integrate with or provide access to third-party products, services, technologies, websites, applications, or platforms in order to improve customer experience or facilitate the operation of our Services.

These may include payment service providers, logistics partners, communication platforms, analytics providers, artificial intelligence service providers, social media platforms, cloud hosting services, and other technology partners.

Such third-party services operate independently of AETERNUM and remain subject to their own terms, conditions, and privacy practices.

While AETERNUM carefully selects reputable service providers, we do not control and are not responsible for the availability, content, functionality, security, accuracy, or practices of independent third-party services beyond the extent required by applicable law.

Your use of any third-party service is undertaken at your own discretion and remains subject to the terms and policies of the relevant provider.

36. Disclaimer & Limitation of Liability

Your use of the Website, products, Services, AI-powered features, Virtual Try-On technology, customer support, and all digital experiences provided by AETERNUM is subject to our Disclaimer & Limitation of Liability, which forms an integral part of these Terms.

Without limiting that policy:

  • Product descriptions, colours, images, sizing information, and digital visualisations are provided for general informational purposes and may be subject to reasonable variation.
  • AI-generated recommendations and Virtual Try-On experiences are intended to assist customers and should not be interpreted as guarantees or warranties.
  • Website availability, uninterrupted access, or error-free performance cannot be guaranteed at all times.
  • AETERNUM shall not be responsible for delays, interruptions, or failures caused solely by independent third-party service providers or circumstances beyond our reasonable control.

To the fullest extent permitted by applicable law, AETERNUM's aggregate liability arising out of any claim relating to the Website, products, or Services shall not exceed the amount actually paid by the customer for the specific product or order giving rise to the claim.

Nothing contained in these Terms excludes or limits any liability that cannot lawfully be excluded or limited under applicable law.

Customers are encouraged to review the complete Disclaimer & Limitation of Liability for detailed information regarding limitations, exclusions, customer responsibilities, and legal protections.

37. Suspension & Discontinuation of Services

AETERNUM continually evolves its products, Services, technologies, and customer experience.

Accordingly, we reserve the right, at our sole discretion and subject to applicable law, to introduce, modify, suspend, replace, restrict, or discontinue any product, service, Website feature, AI-powered functionality, promotional campaign, or digital experience at any time without prior notice.

Where reasonably practicable, changes that materially affect existing customer orders or contractual obligations will be communicated appropriately.

The discontinuation or modification of a feature shall not affect rights or obligations that accrued before such change became effective.

38. Reservation of Rights

Except for the limited rights expressly granted under these Terms, AETERNUM reserves all rights, title, interests, remedies, and discretions available under applicable law.

The failure or delay by AETERNUM in exercising any right or remedy shall not constitute a waiver of that right, nor prevent its subsequent exercise.

Nothing contained in these Terms shall be interpreted as restricting AETERNUM from taking reasonable action to protect its business operations, customers, employees, intellectual property, technology, reputation, or other legitimate business interests.

39. Indemnification

You agree to indemnify, defend, and hold harmless RESURGE LIFESTYLE PRIVATE LIMITED, AETERNUM, its affiliates, directors, officers, employees, representatives, agents, licensors, suppliers, technology partners, and service providers from and against any claims, actions, proceedings, liabilities, damages, losses, costs, expenses, penalties, fines, or legal fees arising out of or relating to:

  • Your breach of these Terms or any policy incorporated herein.
  • Your misuse of the Website, products, or Services.
  • Your violation of any applicable law or the rights of any third party.
  • Fraudulent, misleading, negligent, or unlawful conduct carried out by you.
  • User Content or other materials submitted by you that infringe the rights of another person or entity.
  • Any act or omission by you that results in loss, liability, or damage to AETERNUM or any third party.

This obligation shall survive the completion of your order, termination of your account, or cessation of your use of the Website.

40. Force Majeure

AETERNUM shall not be liable for any delay, interruption, or failure to perform its obligations where such delay or failure results from events beyond its reasonable control.

These events may include, without limitation, natural disasters, floods, earthquakes, fires, epidemics, pandemics, governmental actions or restrictions, war, terrorism, civil unrest, labour disputes, transportation disruptions, power failures, internet or telecommunications outages, cyber incidents, supply chain interruptions, failures of third-party service providers, or any other circumstance that could not reasonably have been anticipated or prevented.

Where reasonably practicable, AETERNUM will take appropriate steps to minimise the impact of such events and resume normal operations as soon as circumstances permit.

41. Entire Agreement

These Terms, together with all policies, notices, and guidelines incorporated by reference, constitute the entire agreement between you and AETERNUM regarding your access to and use of the Website, products, and Services.

They supersede all previous discussions, understandings, representations, communications, or agreements relating to the same subject matter, whether oral or written.

No statement, representation, or promise not expressly contained in these Terms or the applicable AETERNUM policies shall be legally binding upon the Company.

42. Severability

If any provision of these Terms is held by a court or competent authority to be invalid, unlawful, or unenforceable, that provision shall be deemed severed only to the extent necessary.

The remaining provisions shall continue in full force and effect and shall remain valid and enforceable to the fullest extent permitted by applicable law.

43. No Waiver

The failure or delay by AETERNUM in exercising any right, remedy, or provision under these Terms shall not constitute a waiver of that right or remedy.

Any waiver shall be effective only if made expressly in writing by an authorised representative of AETERNUM and shall apply solely to the specific circumstance for which it was granted.

44. Assignment

You may not assign, transfer, delegate, or otherwise dispose of any of your rights or obligations under these Terms without the prior written consent of AETERNUM.

AETERNUM may assign or transfer its rights and obligations under these Terms, in whole or in part, to any affiliate, successor, purchaser, or entity involved in a merger, acquisition, corporate restructuring, or transfer of business, provided that such assignment does not adversely affect your statutory rights.

45. Changes to these Terms

AETERNUM reserves the right to amend, modify, replace, update, or revise these Terms at any time to reflect changes in our business operations, products, Services, technology, legal obligations, or operational requirements.

The latest version of these Terms will always be published on the AETERNUM Website together with the effective date of the revision.

Where required by applicable law or where material changes are introduced, AETERNUM will take reasonable steps to notify customers through appropriate communication channels.

Your continued access to or use of the Website after revised Terms become effective constitutes your acceptance of the updated Terms.

46. Governing Law & Jurisdiction

These Terms shall be governed by and construed in accordance with the laws of India.

Any dispute, claim, or controversy arising out of or relating to these Terms, the Website, any product or Service provided by AETERNUM, or any policy incorporated into these Terms shall be subject to the exclusive jurisdiction of the competent courts located in New Delhi, India.

Nothing contained in these Terms shall restrict or exclude any statutory rights available to consumers under applicable law.

47. Contact Information

If you have any questions regarding these Terms, your use of the Website, or any AETERNUM policy, please contact us using the details below:

AETERNUM
A Brand Owned and Operated by RESURGE LIFESTYLE PRIVATE LIMITED

Customer Care Email
wecare@aeternumindia.com

WhatsApp Support
+91 92170 94412

Customer Support Hours
Monday to Friday
9:00 AM – 6:00 PM (IST)

While our Customer Care team endeavours to respond as promptly as possible, response times may vary during weekends, public holidays, promotional campaigns, or periods of unusually high enquiry volumes.

 

AETERNUM – Crafted for Your Enduring Story