Cookie Policy

Effective Date: 1st July, 2026

Last Updated: 1st July, 2026

At AETERNUM, we believe in being transparent about how technology is used to improve your experience while protecting your privacy.

Like most modern e-commerce platforms, our Website uses cookies and similar technologies to provide essential functionality, remember your preferences, improve Website performance, personalise your shopping experience, analyse customer interactions, maintain security, and support certain marketing and advertising activities.

This Cookie Policy explains what cookies are, how AETERNUM uses them, the types of cookies that may be placed on your device, how third-party technologies may interact with our Website, and the choices available to you regarding their use.

This Cookie Policy should be read together with our Privacy Policy, which explains how Personal Information collected through cookies and similar technologies may be processed by AETERNUM.

By continuing to use our Website, you acknowledge that you have read and understood this Cookie Policy. Where required by applicable law, your consent will be obtained before non-essential cookies are placed on your device.

1. Scope

This Cookie Policy applies to cookies and similar technologies used in connection with:

  • The official AETERNUM Website.
  • Customer accounts.
  • Online shopping and checkout.
  • Customer support features.
  • AI-powered services, including the AI Fashion Assistant.
  • Virtual Try-On functionality.
  • Marketing campaigns.
  • Analytics and Website performance monitoring.
  • Future digital products, services, or applications operated by AETERNUM.

This Policy does not apply to third-party websites or applications that are not owned or controlled by AETERNUM, even where they are accessible through links on our Website.

2. What Are Cookies?

Cookies are small text files that are stored on your computer, mobile phone, tablet, or other device when you visit a website.

Cookies enable websites to recognise your device, remember certain information about your visit, and improve your browsing experience by storing preferences and supporting various Website functions.

In addition to cookies, AETERNUM may use similar technologies including:

  • Pixels.
  • Web beacons.
  • Tags.
  • Software Development Kits (SDKs).
  • Local storage technologies.
  • Application Programming Interfaces (APIs).
  • Other comparable technologies that help us understand how our Website and Services are used.

For simplicity, all such technologies are collectively referred to as "Cookies" throughout this Policy unless the context requires otherwise.

Please note that photographs or images uploaded through AETERNUM's Virtual Try-On feature are not cookies and are governed separately under our Privacy Policy.

3. Why We Use Cookies

Cookies help us provide a secure, efficient, and personalised shopping experience.

Depending on how you interact with our Website, cookies may be used to:

  • Enable core Website functionality.
  • Keep you securely signed into your customer account.
  • Remember items added to your shopping cart or wishlist.
  • Remember your browsing preferences and language settings.
  • Improve Website speed, stability, and overall performance.
  • Personalise product recommendations and shopping experiences.
  • Support AI-powered services and digital features.
  • Analyse Website traffic and customer behaviour.
  • Measure the effectiveness of advertising and marketing campaigns.
  • Detect suspicious activity, prevent fraud, and improve Website security.
  • Maintain the reliability and functionality of our Services.
  • Comply with legal and regulatory requirements where applicable.

Without certain cookies, some features of the Website may not function correctly.

4. Types of Cookies We Use

Depending on the Services you use, AETERNUM may utilise the following categories of cookies.

Essential Cookies

These cookies are necessary for the Website to function properly and cannot generally be disabled.

They help enable essential features such as:

  • Secure login.
  • Shopping cart functionality.
  • Checkout.
  • Payment processing.
  • Fraud prevention.
  • Website security.
  • Account authentication.
  • Network management.

Without these cookies, certain core Website functions may not operate correctly.

Functional Cookies

Functional cookies allow the Website to remember choices you make in order to provide a more personalised experience.

These cookies may remember:

  • Preferred language.
  • Region.
  • Display preferences.
  • Saved account settings.
  • Recently viewed products.
  • Other Website preferences.

Performance & Analytics Cookies

These cookies help us understand how visitors use our Website so that we can continuously improve our products and services.

They may collect information relating to:

  • Website traffic.
  • Visitor behaviour.
  • Pages visited.
  • Session duration.
  • Website errors.
  • Device performance.
  • Feature usage.
  • Customer journeys.

Where reasonably possible, this information is analysed in an aggregated or de-identified manner.

Marketing & Advertising Cookies

These cookies help us measure the effectiveness of our advertising campaigns and provide customers with more relevant products, promotions, and content.

Marketing cookies may support:

  • Personalised advertising.
  • Campaign measurement.
  • Remarketing.
  • Audience insights.
  • Product recommendations.
  • Conversion tracking.
  • Advertising performance analysis.

Depending on your preferences and applicable law, these cookies may only be used after obtaining your consent.

Security Cookies

Security cookies help protect both customers and AETERNUM by detecting suspicious behaviour, preventing fraudulent activity, maintaining account security, and protecting the integrity of our Website and Services.

These cookies may also assist in preventing automated abuse, malicious attacks, unauthorised access attempts, and other security-related risks.

5. How Cookies Improve Your Experience

Cookies enable AETERNUM to deliver a more personalised and efficient shopping experience.

They help us to:

  • Remember your preferences across visits.
  • Display products that may be relevant to your interests.
  • Improve AI-powered recommendations.
  • Enhance the performance of the AI Fashion Assistant.
  • Support Virtual Try-On functionality.
  • Reduce repetitive data entry.
  • Improve search accuracy.
  • Speed up Website performance.
  • Identify and resolve technical issues.
  • Continuously improve the overall customer experience.

Cookies are intended to improve the functionality of our Website and are not used to sell your Personal Information.

6. Third-Party Cookies & Technologies

To provide a secure, efficient, and continuously improving shopping experience, AETERNUM works with carefully selected third-party technology providers whose services may place or access cookies and similar technologies on your device.

These providers may include, but are not limited to:

  • E-commerce platform providers.
  • Payment gateway providers.
  • Analytics providers.
  • Marketing and advertising platforms.
  • Artificial intelligence service providers.
  • Customer communication platforms.
  • Fraud prevention and cybersecurity providers.
  • Logistics and fulfilment partners.
  • Cloud hosting and infrastructure providers.

Depending on the services used by AETERNUM from time to time, cookies and similar technologies may also be deployed through trusted platforms such as Shopify, Google, Meta, and other authorised service providers that support the operation, performance, security, marketing, analytics, or customer experience of our Website.

These third parties may process certain technical or behavioural information in accordance with their own privacy practices and contractual obligations with AETERNUM. We encourage customers to review the privacy policies of such providers where appropriate.

AETERNUM shares only the information reasonably necessary for these providers to perform services on our behalf and does not sell your Personal Information to third parties.

7. Your Cookie Choices

We believe customers should have meaningful control over their privacy.

Where required by applicable law, AETERNUM will obtain your consent before placing non-essential cookies on your device.

Depending upon your location and applicable legal requirements, you may have the ability to:

  • Accept all cookies.
  • Reject non-essential cookies.
  • Customise your cookie preferences.
  • Withdraw previously given consent.
  • Update your cookie preferences at a later time.

Please note that essential cookies required for the operation, security, payment processing, fraud prevention, account authentication, and core functionality of the Website generally cannot be disabled through our cookie preference tools, as they are necessary for providing our Services.

8. Managing Cookies Through Your Browser

Most internet browsers allow you to control, restrict, or delete cookies through their settings.

Depending on your browser, you may be able to:

  • View stored cookies.
  • Delete existing cookies.
  • Block all cookies.
  • Block cookies from specific websites.
  • Receive notifications before cookies are placed.
  • Configure browser privacy settings according to your preferences.

Please note that disabling or restricting certain cookies may affect the availability, performance, security, or functionality of some features of the AETERNUM Website.

For example, disabling certain cookies may impact:

  • Customer account access.
  • Shopping cart functionality.
  • Checkout.
  • Saved preferences.
  • AI-powered features.
  • Product recommendations.
  • Website performance.
  • Personalised experiences.

9. Cookie Retention

Different cookies remain on your device for different periods depending on their purpose.

Generally, cookies used by AETERNUM may include:

Session Cookies, which are automatically deleted when you close your browser.

Persistent Cookies, which remain on your device until they expire or are manually deleted, allowing us to remember your preferences across multiple visits.

Retention periods vary depending upon the type of cookie, its purpose, applicable legal requirements, and the service provider responsible for placing the cookie.

10. Security & Fraud Prevention

Certain cookies and similar technologies are used to help maintain the security and integrity of the AETERNUM Website.

These technologies may assist in:

  • Authenticating customer sessions.
  • Protecting customer accounts.
  • Detecting suspicious activity.
  • Preventing fraudulent transactions.
  • Preventing automated attacks or misuse.
  • Monitoring Website stability and reliability.
  • Supporting cybersecurity measures.
  • Maintaining the safe operation of our Services.

Such security measures help protect both our customers and AETERNUM against unauthorised access, fraud, abuse, and other malicious activities.

11. Changes to this Cookie Policy

Technology, legal requirements, and our business operations continue to evolve. Accordingly, AETERNUM reserves the right to amend, modify, update, replace, or revise this Cookie Policy at any time to reflect changes in our Website, Services, technology, legal obligations, security practices, or operational requirements.

Any revised version of this Cookie Policy shall become effective upon publication on the AETERNUM Website unless otherwise stated.

Where required by applicable law, AETERNUM will provide appropriate notice of material changes.

Customers are encouraged to review this Cookie Policy periodically to remain informed about how cookies and similar technologies are used.

Continued access to or use of the Website after any updates become effective constitutes acceptance of the revised Cookie Policy.

12. Contact Us

If you have any questions regarding this Cookie Policy or how AETERNUM uses cookies and similar technologies, please contact us:

AETERNUM
A Brand Owned and Operated by RESURGE LIFESTYLE PRIVATE LIMITED

Customer Care Email
wecare@aeternumindia.com

WhatsApp Support
+91 92170 94412

Customer Care Hours
Monday to Friday
9:00 AM – 6:00 PM (IST)

While our team endeavours to respond as quickly as possible, response times may vary during weekends, public holidays, promotional campaigns, or periods of unusually high enquiry volumes.

13. Governing Law & Jurisdiction

This Cookie Policy shall be governed by and construed in accordance with the laws of India.

Any dispute arising out of or relating to this Cookie Policy shall be subject to the exclusive jurisdiction of the competent courts located in New Delhi, India.

This Cookie Policy should be read together with AETERNUM's Privacy Policy, Terms of Service, Shipping Policy, Returns, Exchanges & Store Credit Policy, Cancellation Policy, Payment Policy, Product Customisation Policy, Disclaimer & Limitation of Liability, Intellectual Property Policy, Grievance Redressal Policy, Anti-Corruption Policy, and any other policies published on the AETERNUM Website.