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AETERNUM turns one. Thank you for choosing clothes made to last. Win a two-night stay for two in Kufri. Every order of ₹6,000+ is an entry. T&C apply.

Anniversary grand prize

Two nights
in the hills.

Place an order of ₹6,000 or more (after your 30% off) between 1 and 30 November and you're in the draw for a two-night stay for two in Kufri, Himachal Pradesh, with The Fleeting Clouds.

  • Two nights for twoStay in Kufri with breakfast included.
  • One order, one entryEvery order of ₹6,000+ counts as a separate entry.
  • Winner drawn after 30 NovemberWe'll get in touch using your order details.
Shop the anniversary sale Terms & conditions apply
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Authenticity

Protecting Our Brand

Our brand protection policy

At AETERNUM, we are committed to maintaining the highest standards of quality and authenticity in all our products. We take brand protection seriously and work diligently to prevent counterfeiting, unauthorized distribution, and misuse of our intellectual property.

What we protect

  • Trademarks: Our brand name, logos, and distinctive marks
  • Designs: Original product designs and patterns
  • Copyrights: Marketing materials, website content, and creative works
  • Trade dress: The distinctive appearance and packaging of our products

Identifying authentic products

Genuine AETERNUM products can only be purchased through our official website and authorized retailers. All authentic products feature:

  • High-quality materials and craftsmanship
  • Official AETERNUM branding and tags
  • Proper packaging with our distinctive design
  • Valid product authentication codes where applicable

Unauthorized use policy

The following activities are strictly prohibited without our written consent:

  • Using our trademarks, logos, or brand names
  • Manufacturing, distributing, or selling counterfeit products
  • Creating derivative works based on our designs
  • Unauthorized reselling or distribution of our products
  • Misleading advertising that suggests affiliation with our brand

Legal enforcement

We actively monitor the marketplace and take swift legal action against infringers. Our enforcement efforts include:

  • Cease and desist notices
  • Takedown requests for infringing content
  • Civil litigation when necessary
  • Cooperation with law enforcement agencies
  • Working with e-commerce platforms to remove counterfeit listings

Report brand infringement

Help us protect our brand and customers by reporting any suspected counterfeiting or unauthorized use of our intellectual property. Please provide as much detail as possible, including:

  • Location or website where the infringement was found
  • Description of the infringing product or content
  • Photos or screenshots if available
  • Any other relevant information

Thank you

We appreciate your support in helping us maintain the integrity of the AETERNUM brand. By working together, we can ensure that our customers continue to receive authentic, high-quality products that meet our exacting standards.

For any questions about our brand protection policies or to report suspected infringement, please don't hesitate to contact us.

Contact us