Disclaimer and limitation of liability

Effective Date: 1st July, 2026

Last Updated: 1st July, 2026

At AETERNUM, we are committed to designing and delivering products of exceptional quality while maintaining transparency, integrity, and fairness in every customer interaction. While we make every reasonable effort to ensure the accuracy of the information published on our Website and the quality of the products we offer, certain factors remain beyond our reasonable control.

This Disclaimer & Limitation of Liability explains the limitations applicable to your use of the AETERNUM Website, products, services, digital experiences, AI-powered features, Virtual Try-On technology, and all related content. It also outlines the circumstances in which AETERNUM's liability may be limited to the fullest extent permitted under applicable law.

By accessing or using the AETERNUM Website, placing an order, or using any of our Services, you acknowledge that you have read, understood, and agreed to this Disclaimer & Limitation of Liability together with our Terms of Service, Privacy Policy, Cookie Policy, Shipping Policy, Returns, Exchanges & Store Credit Policy, Cancellation Policy, Payment Policy, Intellectual Property Policy, Grievance Redressal Policy, and all other applicable policies published by AETERNUM.

1. Scope

This Disclaimer & Limitation of Liability applies to:

  • The AETERNUM Website.
  • All products offered for sale by AETERNUM.
  • Customer accounts.
  • Product descriptions and product information.
  • Product photography and videos.
  • Marketing materials.
  • AI-powered services, including the AI Fashion Assistant.
  • Virtual Try-On functionality.
  • Customer support services.
  • Promotional campaigns.
  • Social media content published by AETERNUM.
  • Any future products, services, or digital experiences made available by AETERNUM unless expressly stated otherwise.

2. Website Disclaimer

AETERNUM makes reasonable efforts to ensure that the information available on the Website is accurate, complete, and up to date. However, the Website and its contents are provided on an "as available" and "as applicable" basis.

While we strive to maintain uninterrupted access to our Website, we do not guarantee that the Website will always be available, uninterrupted, error-free, secure, or free from delays.

From time to time, the Website may become temporarily unavailable due to:

  • Scheduled maintenance.
  • System upgrades.
  • Technical failures.
  • Internet connectivity issues.
  • Cybersecurity incidents.
  • Third-party service interruptions.
  • Circumstances beyond our reasonable control.

AETERNUM reserves the right to modify, suspend, restrict, or discontinue any part of the Website or its functionality at any time without prior notice.

3. Product Information Disclaimer

We make every reasonable effort to ensure that all product descriptions, specifications, measurements, pricing, availability, care information, and other product-related content displayed on the Website are accurate at the time of publication.

However, despite our best efforts, occasional errors, omissions, technical inaccuracies, or typographical mistakes may occur.

Accordingly:

  • Product specifications may be updated without prior notice.
  • Availability may change without notice.
  • Product descriptions are intended for general informational purposes.
  • Measurements provided on the Website are approximate unless expressly stated otherwise.
  • Minor manufacturing variations that do not materially affect the intended use or quality of a product shall not constitute a defect.

Where any material error is identified, AETERNUM reserves the right to correct such information, cancel affected orders where appropriate, and take any reasonable corrective action in accordance with applicable law.

4. Product Photography & Colour Disclaimer

AETERNUM strives to present every product as accurately as reasonably possible through professional photography, videos, and digital content.

However, actual product appearance may vary due to factors beyond our control, including:

  • Device display settings.
  • Screen resolution.
  • Colour calibration.
  • Browser configuration.
  • Lighting conditions during photography.
  • Viewing environment.
  • Natural characteristics of fabrics.
  • Dye lot variations during manufacturing.

As a result, slight differences in colour, texture, finish, or appearance between the product displayed on the Website and the product received by the customer should be reasonably expected and shall not, by themselves, constitute a manufacturing defect.

5. Product Fit & Size Disclaimer

Every individual has unique body proportions, fit preferences, posture, and styling expectations.

Although AETERNUM provides detailed size guides and product information to assist customers in selecting the appropriate size, sizing recommendations are intended as general guidance only.

Actual fit may vary depending upon:

  • Individual body shape.
  • Height.
  • Weight.
  • Body proportions.
  • Personal fit preferences.
  • Garment construction.
  • Fabric characteristics.

Customers remain responsible for reviewing the applicable size guide before placing an order.

A variation in fit resulting solely from individual body characteristics or customer preference shall not, by itself, constitute a manufacturing defect.

6. AI Fashion Assistant Disclaimer

AETERNUM may provide AI-powered features, including the AI Fashion Assistant, to assist customers with product discovery, styling suggestions, size guidance, and personalised recommendations.

The AI Fashion Assistant is intended solely as an informational and customer support tool.

While we continuously improve the accuracy and performance of our AI-powered services, AETERNUM does not warrant or guarantee that AI-generated responses, recommendations, styling suggestions, or product advice will always be accurate, complete, suitable, or free from errors.

Customers should exercise their own judgement when relying upon AI-generated recommendations before making purchasing decisions.

The availability, functionality, and performance of AI-powered features may change, be suspended, or be discontinued at any time without prior notice.

7. Virtual Try-On Disclaimer

AETERNUM's Virtual Try-On feature is designed to provide customers with a digital visualisation of how selected products may appear.

The Virtual Try-On experience is intended for illustrative and informational purposes only and should not be interpreted as an exact representation of the final appearance, colour, fit, drape, or proportion of a product when worn.

The accuracy of Virtual Try-On results may be influenced by numerous factors, including:

  • Uploaded photographs.
  • Camera quality.
  • Camera angle.
  • Lighting conditions.
  • Body posture.
  • Device capabilities.
  • Image processing.
  • Screen settings.

Accordingly, AETERNUM does not warrant or guarantee that the Virtual Try-On experience will precisely reflect the actual appearance or fit of a product.

8. Third-Party Services Disclaimer

To operate and deliver our products and Services efficiently, AETERNUM relies on carefully selected third-party service providers, including but not limited to payment gateways, logistics partners, technology providers, cloud hosting services, analytics providers, artificial intelligence service providers, marketing platforms, and communication service providers.

While we make reasonable efforts to engage reputable and reliable partners, these third-party services operate independently and remain subject to their own terms, policies, operational procedures, and technical limitations.

Accordingly, AETERNUM shall not be responsible for delays, interruptions, inaccuracies, service outages, data transmission issues, payment gateway failures, courier disruptions, or other events arising solely from the acts, omissions, or technical failures of independent third-party providers.

Nothing in this section limits any liability imposed upon AETERNUM under applicable law where such liability cannot lawfully be excluded.

9. Product Care & Customer Responsibility

Every AETERNUM product is designed and manufactured to meet our quality standards when used and maintained in accordance with the Product Care Guide and any care instructions provided on the garment, packaging, or Website.

Customers are responsible for:

  • Following the applicable care instructions.
  • Washing, drying, ironing, and storing products appropriately.
  • Using products only for their intended purpose.
  • Handling garments with reasonable care.
  • Avoiding improper alterations or modifications after purchase.

AETERNUM shall not be responsible for damage, deterioration, shrinkage, colour transfer, fabric distortion, fading, or other changes resulting from:

  • Failure to follow recommended care instructions.
  • Improper washing, drying, or ironing.
  • Use of inappropriate detergents, chemicals, or cleaning methods.
  • Normal wear and tear through regular use.
  • Accidental damage.
  • Improper storage.
  • Alterations or repairs carried out by persons not authorised by AETERNUM.
  • Misuse, neglect, or use inconsistent with the intended purpose of the product.

The Product Care Guide forms an integral part of the information provided with AETERNUM products and should be consulted before cleaning or maintaining any garment.

10. No Warranty

Except as expressly provided under applicable law or specifically stated by AETERNUM in writing, all products and Services are provided without any express or implied warranties.

AETERNUM does not provide any commercial, extended, lifetime, or performance warranty in relation to its products.

Nothing in this section limits any statutory rights or consumer protections that cannot lawfully be excluded under applicable law.

Claims relating to verified manufacturing defects, incorrect products supplied by AETERNUM, or products damaged during transit shall continue to be governed by the applicable provisions of the Returns, Exchanges & Store Credit Policy.

11. Customer Responsibilities

Customers are responsible for ensuring that all information provided to AETERNUM is accurate, complete, and up to date.

This includes, but is not limited to:

  • Contact information.
  • Delivery address.
  • Billing information.
  • Payment details.
  • Product selections.
  • Size selection.
  • Any other information required to process an order.

Customers are also responsible for:

  • Reviewing product descriptions before purchase.
  • Consulting applicable size guides.
  • Reading product care instructions.
  • Inspecting products promptly upon delivery.
  • Reporting any verified concerns within the timelines specified in the applicable AETERNUM policies.
  • Maintaining the confidentiality of their account credentials and payment authentication information.

AETERNUM shall not be responsible for losses, delays, additional costs, or other consequences arising from inaccurate information provided by the customer.

12. Force Majeure

AETERNUM shall not be liable for any delay, interruption, failure, or inability to perform its obligations where such delay or failure results from circumstances beyond its reasonable control.

Such circumstances may include, without limitation:

  • Natural disasters.
  • Floods.
  • Earthquakes.
  • Fires.
  • Pandemics or epidemics.
  • Government actions or restrictions.
  • War, terrorism, civil unrest, or riots.
  • Labour disputes or industrial action.
  • Power failures.
  • Internet or telecommunications outages.
  • Cybersecurity incidents.
  • Transportation disruptions.
  • Supply chain interruptions.
  • Failure of third-party service providers.
  • Any other event beyond AETERNUM's reasonable control.

Where reasonably practicable, AETERNUM will endeavour to minimise the impact of such events and resume normal operations as soon as circumstances permit.

13. No Professional Advice

Any information made available through the AETERNUM Website, AI Fashion Assistant, customer support channels, blogs, marketing materials, style guides, social media platforms, newsletters, or other content is provided for general informational purposes only.

Such information should not be interpreted as professional, legal, financial, medical, nutritional, or other specialised advice.

Customers remain solely responsible for exercising their own judgement before relying upon any information provided by AETERNUM when making purchasing or other decisions.

14. External Links & Third-Party Content

The AETERNUM Website may contain links to third-party websites, applications, social media platforms, or other external resources for customer convenience.

Such links do not constitute an endorsement, recommendation, or approval by AETERNUM of the content, products, services, privacy practices, or policies of those third parties.

AETERNUM does not control and is not responsible for the availability, accuracy, legality, security, or content of any third-party websites or services.

Customers who choose to access third-party websites do so entirely at their own discretion and risk and should review the applicable terms and privacy policies of those third parties before using their services.

15. Limitation of Liability

To the fullest extent permitted by applicable law, AETERNUM, its parent company, affiliates, directors, officers, employees, representatives, agents, licensors, suppliers, and service providers shall not be liable for any indirect, incidental, consequential, special, exemplary, punitive, or economic damages arising out of or relating to:

  • Your access to or use of the Website or Services.
  • The purchase, use, or inability to use any AETERNUM product.
  • Delays in delivery or fulfilment.
  • Temporary Website unavailability or technical interruptions.
  • AI-generated recommendations or digital experiences.
  • Virtual Try-On visualisations.
  • Third-party service interruptions.
  • Payment gateway failures.
  • Loss of profits, revenue, business opportunities, goodwill, anticipated savings, or data.
  • Business interruption.
  • Any other indirect or consequential loss arising from your use of our Website or Services.

To the fullest extent permitted by applicable law, AETERNUM's aggregate liability arising from any claim, dispute, or cause of action, whether arising in contract, tort (including negligence), statute, equity, or otherwise, shall not exceed the amount actually paid by the customer for the specific product or order giving rise to the claim.

Nothing contained in this Policy shall exclude or limit any liability that cannot lawfully be excluded or limited under applicable law.

16. Indemnification

You agree to indemnify, defend, and hold harmless AETERNUM, RESURGE LIFESTYLE PRIVATE LIMITED, its affiliates, directors, officers, employees, representatives, agents, licensors, suppliers, and service providers from and against any claims, demands, proceedings, liabilities, losses, damages, costs, expenses, penalties, fines, or legal fees arising out of or relating to:

  • Your breach of this Disclaimer & Limitation of Liability or any other AETERNUM policy.
  • Your violation of any applicable law or regulation.
  • Your misuse of the Website, products, or Services.
  • Fraudulent, unlawful, or unauthorised activity carried out through your account.
  • Information, content, images, reviews, or materials submitted by you that infringe the rights of any third party.
  • Any negligent, reckless, or intentional act or omission by you that causes loss or damage to AETERNUM or any third party.

This indemnity shall survive the completion of your purchase, termination of your account, or cessation of your use of the Website.

17. Company's Rights

To protect the integrity of its business operations, customers, products, and digital platforms, AETERNUM reserves the right, subject to applicable law, to:

  • Refuse or cancel any order in accordance with our applicable policies.
  • Suspend, restrict, or terminate customer accounts where misuse, fraud, abuse, or unlawful activity is reasonably suspected.
  • Correct typographical, pricing, technical, or administrative errors.
  • Modify, suspend, or discontinue any product, service, feature, promotion, or functionality without prior notice.
  • Investigate suspected breaches of our policies or applicable laws.
  • Cooperate with law enforcement authorities or regulatory bodies where legally required.
  • Take any other reasonable action necessary to protect AETERNUM's legitimate business interests, customers, employees, intellectual property, systems, or reputation.

The exercise or non-exercise of any right under this Policy shall not constitute a waiver of any other right available to AETERNUM under applicable law or contract.

18. Severability

If any provision of this Disclaimer & Limitation of Liability is determined by a court or competent authority to be unlawful, invalid, unenforceable, or void, such provision shall be deemed severed only to the extent necessary.

The remaining provisions shall continue in full force and effect and shall remain valid and enforceable to the fullest extent permitted by applicable law.

19. No Waiver

Failure or delay by AETERNUM in exercising any right, remedy, power, or privilege under this Disclaimer & Limitation of Liability shall not operate as a waiver of that right, nor shall any single or partial exercise of any right prevent any further exercise of that or any other right.

Any waiver by AETERNUM shall be effective only if made expressly in writing by an authorised representative of the Company.

20. Changes to this Disclaimer & Limitation of Liability

AETERNUM reserves the right to amend, modify, update, suspend, replace, or revise this Disclaimer & Limitation of Liability at any time to reflect changes in our business operations, products, services, technology, legal obligations, security practices, or operational requirements.

Any revised version shall become effective upon publication on the AETERNUM Website unless otherwise stated.

Where required by applicable law, AETERNUM will provide appropriate notice of material changes.

Customers are encouraged to review this Disclaimer & Limitation of Liability periodically before using the Website or placing an order.

Continued use of the Website or Services after any changes become effective constitutes acceptance of the revised version.

21. Governing Law & Jurisdiction

This Disclaimer & Limitation of Liability shall be governed by and construed in accordance with the laws of India.

Any dispute arising out of or relating to this Disclaimer & Limitation of Liability, the use of the Website, products, or Services shall be subject to the exclusive jurisdiction of the competent courts located in New Delhi, India.

This Disclaimer & Limitation of Liability should be read together with AETERNUM's Terms of Service, Shipping Policy, Returns, Exchanges & Store Credit Policy, Cancellation Policy, Payment Policy, Privacy Policy, Cookie Policy, Intellectual Property Policy, Grievance Redressal Policy, and any other policies published on the AETERNUM Website.