FOR THE MEN WHO BUILT US
True strength does not ask for recognition.
It reveals itself through consistency.
17 June — 21 June
Choose Any Essential And Enjoy 20% Off.
THE MEN WHO SHAPE US
The people who influence our lives rarely ask for recognition. They lead through example. They show up consistently. They teach through their actions.
This Father's Day, we celebrate the fathers, grandfathers, brothers, husbands, mentors, and role models who continue to make a difference in our lives.
For the men who built us.
What you do speaks so loudly that I cannot hear what you say
The father's day edit
Timeless Essentials For The Men Who Built Us
Choose any essential from the Father's Day Edit and enjoy 20% off from 17–21 June.
A Personal Touch
Include a personalised note of appreciation
A premium garment is only half of the gesture.
The true value lies in the words we often forget to say out loud.
Share the recipient's name and your relationship with them in the Special Instructions box before checkout and we'll include a personalised Note of Appreciation with your order.
✓ Personalised for him
✓ Included with every Father's Day Edit order
✓ Thoughtfully prepared and placed inside your package
How it works
1
Choose Any Essential
Explore the Father's Day Edit and select the essentials.
2
Add Recipient Details
Share their name and yours in the Special Instructions box.
3
Enjoy 20% Off
The discount is applied automatically.
The Father's Day Edit
Built Us
Classic Fit Bamboo Blend Shirt | White
Classic Fit Bamboo Blend Shirt | White
Rs. 2,096.00
Sale price
Rs. 2,096.00
Regular price
Rs. 2,620.00
Built Us
Classic Fit 100% Cotton Shirt | Sky Blue
Classic Fit 100% Cotton Shirt | Sky Blue
Rs. 2,080.00
Sale price
Rs. 2,080.00
Regular price
Rs. 2,600.00
Built Us
Relaxed Fit Heritage Print 100% Cotton Half Sleeve Shirt | Ivory Green
Relaxed Fit Heritage Print 100% Cotton Half Sleeve Shirt | Ivory Green
Rs. 2,079.20
Sale price
Rs. 2,079.20
Regular price
Rs. 2,599.00
Built Us
Classic Fit Printed French Cotton-Viscose Shirt | Abstract Print
Classic Fit Printed French Cotton-Viscose Shirt | Abstract Print
Rs. 1,999.20
Sale price
Rs. 1,999.20
Regular price
Rs. 2,499.00
Built Us
Relaxed Fit Heritage Print 100% Cotton Half Sleeve Shirt | Ivory Gold
Relaxed Fit Heritage Print 100% Cotton Half Sleeve Shirt | Ivory Gold
Rs. 2,079.20
Sale price
Rs. 2,079.20
Regular price
Rs. 2,599.00
Built Us
Classic Fit Cotton Blend Shirt | Pistachio
Classic Fit Cotton Blend Shirt | Pistachio
Rs. 2,040.00
Sale price
Rs. 2,040.00
Regular price
Rs. 2,550.00
Built Us
Relaxed Fit Linen Rose Half Sleeve Shirt | Light Grey
Relaxed Fit Linen Rose Half Sleeve Shirt | Light Grey
Rs. 2,080.00
Sale price
Rs. 2,080.00
Regular price
Rs. 2,600.00
Built Us
Classic Fit Check 100% Cotton Shirt | White & Pink
Classic Fit Check 100% Cotton Shirt | White & Pink
Rs. 2,096.00
Sale price
Rs. 2,096.00
Regular price
Rs. 2,620.00
AETERNUM SHIRTS // CLASSIC FIT
Signature Formals
Timeless formal shirts crafted for modern professionals. Defined by clean silhouettes, premium fabrics, and effortless versatility, each piece is designed to move seamlessly from the boardroom to after-hours occasions.
Built UsClassic Fit Check 100% Cotton Shirt | Sea Blue & White
Rs. 2,559.20
Sale price
Rs. 2,559.20
Regular price
Rs. 3,199.00
Built UsClassic Fit Check 100% Cotton Shirt | Yellow & Grey
Rs. 2,559.20
Sale price
Rs. 2,559.20
Regular price
Rs. 3,199.00
Built UsClassic Fit Striped Poly-Viscose Shirt | Yellow-Grey
Rs. 2,080.00
Sale price
Rs. 2,080.00
Regular price
Rs. 2,600.00
Built UsClassic Fit Bamboo Blend Shirt | White
Rs. 2,096.00
Sale price
Rs. 2,096.00
Regular price
Rs. 2,620.00
PRINTED EDIT // RELAXED FIT
PRINTED CLASSICS
Contemporary prints crafted for effortless versatility. Lightweight fabrics, relaxed styling, and timeless design come together to create elevated essentials for days beyond the office.
Built UsClassic Fit Printed French Cotton-Viscose Shirt | Abstract Print
Rs. 1,999.20
Sale price
Rs. 1,999.20
Regular price
Rs. 2,499.00
Built UsRelaxed Fit Heritage Print 100% Cotton Half Sleeve Shirt | Ivory Green
Rs. 2,079.20
Sale price
Rs. 2,079.20
Regular price
Rs. 2,599.00
Built UsRelaxed Fit Heritage Print 100% Cotton Half Sleeve Shirt | Ivory Gold
Rs. 2,079.20
Sale price
Rs. 2,079.20
Regular price
Rs. 2,599.00
Built UsClassic Fit Printed French Cotton-Viscose Shirt
Rs. 1,919.20
Sale price
Rs. 1,919.20
Regular price
Rs. 2,399.00
DROP 01 // TAILORED FIT
Tailored Trousers
Built on precision, balance, and timeless design. Our tailored trousers combine refined craftsmanship with everyday comfort, creating versatile essentials that endure beyond seasons and trends.
Built UsPleated Tailored Fit Terry-Rayon Trousers | Black
Rs. 3,199.20
Sale price
Rs. 3,199.20
Regular price
Rs. 3,999.00
Built UsPleated Tailored Fit Terry-Rayon Trousers | Dark Grey
Rs. 3,199.20
Sale price
Rs. 3,199.20
Regular price
Rs. 3,999.00
Built UsPleated Tailored Fit Terry-Rayon Trousers | Light Brown
Rs. 3,039.20
Sale price
Rs. 3,039.20
Regular price
Rs. 3,799.00
Built UsPleated Tailored Fit Terry-Rayon Trousers | Light Grey
Rs. 3,039.20
Sale price
Rs. 3,039.20
Regular price
Rs. 3,799.00
SIGNATURE COLLECTION // CLASSIC FIT
Elevated Polos
Timeless polo essentials crafted with premium fabrics, refined detailing, and everyday versatility. Designed for effortless comfort, understated sophistication, and modern living.
Built UsPremium Classic Fit Cotton Polo | Black
Rs. 1,759.20
Sale price
Rs. 1,759.20
Regular price
Rs. 2,199.00
Built UsPremium Classic Fit Cotton Polo | Yellow & White
Rs. 1,839.20
Sale price
Rs. 1,839.20
Regular price
Rs. 2,299.00
Built UsPremium Classic Fit Rib Knit Polo | Sky Blue
Rs. 1,839.20
Sale price
Rs. 1,839.20
Regular price
Rs. 2,299.00
Built UsPremium Classic Fit Cotton Polo | White
Rs. 1,759.20
Sale price
Rs. 1,759.20
Regular price
Rs. 2,199.00
News
CRAFTED FOR YOUR ENDURING STORY
TIMELESS BY DESIGN
In an era of fast fashion, Aeternum stands for the enduring. We don't chase trends; we curate the essentials. Every piece is a commitment to quality, craftsmanship, and the quiet confidence of a wardrobe built to last.
